In recent years, more farms have diversified as income pressures grow, with many now relying on non-traditional activities to support their finances. Defra figures show that in 2024/2025, 72% of farm businesses in England had some form of diversified activity, with tourist accommodation and catering among the most popular, generating an average annual income of £8,700.
Whether you’re considering a campsite, converting buildings, investing in renewable energy or exploring other opportunities, it’s vital to take the right advice from the outset.
H&H Insurance Brokers supports many farm businesses through diversification projects, from glamping pods and holiday lets to farm shops. Each venture brings new risks, so reviewing insurance and risk management arrangements is essential.
A key first step is a thorough assessment of the risks and liabilities a new enterprise may introduce. We work closely with clients to develop pre-diversification checklists, identifying changes to their risk profile and highlighting the insurance considerations they need to address before proceeding.
For example, converting an agricultural building into a holiday cottage introduces very different risks, requiring specialist cover tailored to the new use.
Our role is to provide ongoing guidance as businesses evolve, ensuring risks are managed effectively at every stage.